Online since 1996, Healthcare Recruitment is one of the industry's top healthcare career portals. They work with healthcare recruiters and employers from across the country to help place qualified candidates in the best available healthcare career positions. For job seekers, simply posting a resume or searching an extensive database of available healthcare jobs will have you on your way to finding the top career positions available. For healthcare recruiters and employers, Healthcare Recruitment has built a reputation for being the single most extensive and useful database of qualified candidates. Healthcare Recruitment specializes in providing listings for nursing and allied health careers, and their user-friendly, searchable database includes nursing jobs, radiology jobs, pharmacy jobs, rehab jobs, lab jobs and travel nursing jobs.
Healthcare Recruitment understands that to stay on top in an increasingly competitive online career listings industry, they need to offer both job seekers and employers more than just a simple database. For job seekers, Healthcare Recruitment offers a Healthcare Career Resources section with a full range of career development resources, including healthcare job tips, information on continuing education, healthcare industry trends and information about online degree options in the healthcare industry. For employers and recruiters, Healthcare Recruitment offers a variety of options and tools to sift through a sea of resumes and find the candidates best suited for a position. Employers can post positions, develop and manage company profiles, correspond with candidates and search resumes with a whole host of different criteria.
With over 12 years of experience as an online healthcare career resource, Healthcare Recruitment has received its share of recognition. Healthcare Recruitment has been featured as a leading career site in national publications such as CareerXRoads, Newsweek, and Weddle's Career Guide.
Healthcare Recruitment: Hanapin Proves Not All SEO Is Created Equal
On the web since 1996, Healthcare Recruitment is a veteran in the online world. Their healthcare career portal is a leader in the industry but their SEO efforts weren't keeping them on top in search results. As new career search websites gain in popularity, Healthcare Recruitment was diligent in their efforts to maintain their prominence online. They knew SEO would help them maintain a competitive advantage and made the investment in professional SEO with a prominent SEO firm. Unfortunately, Healthcare Recruitment wasn't seeing the results they were looking for and couldn't get the answers they deserved. Poor communication, lack of clear strategy and plummeting results had Healthcare Recruitment ready to make a change.
HealthcareRecuitment.com knew exactly where to go - Hanapin Marketing. Already managing successful PPC campaigns for Healthcare Recruitment, Hanapin was ready to take on their struggling SEO project as well. Hanapin's experience in transitioning accounts made the process simple - a clear process, full and open communication, and the man-power necessary to make the transition quick and painless. Once Hanapin had completed the swift transition from their old SEO firm, Healthcare Recruitment started seeing the improvements immediately. Their faith in SEO restored, Healthcare Recruitment is now seeing the growth they need to stay competitive online.
Taking advantage of Hanapin's expertise in transitioning accounts, Healthcare Recruitment is seeing some spectacular results:
- Why was Hanapin the first choice for Healthcare Recruitment's SEO account? Hanapin Marketing was already achieving great things for HealthcareRecuitment.com with PPC. In two years, Hanapin was able to increase Healthcare Recruitment's conversion rate from 3.8% to 22.1% on their Google AdWordscampaigns—that's an improvement of over 480%.
- Just one year after taking over Healthcare Recruitment's SEO, they have seen an increase of close to 50% in online job applications made through the website. And, the number of overall visitors to the site has increased over 50% since Hanapin Marketing took charge of the SEO. Even established websites can see impressive improvements with the right SEO.
- When taking over the account, Healthcare Recruitment was ranking in the top 100 results of only 7 of their 15 top keywords on Google. Just under one year later, with just a few months being fully indexed by the major search engines, Hanapin's work already has Healthcare Recruitment ranking in the top 100 results for 14 of their 15 top keywords on Google and 20 keywords ranking in the top 30 results throughout the three major search engines (Google, Yahoo! and MSN).
"Transitioning an underperforming SEO account can be a difficult process for the client and we make sure we not only communicate with clients about the process, but provide plenty of support in the transition. For Healthcare Recruitment, the Hanapin team was able to get to work quickly, communicating new goals and implementing new strategies to get things moving in the right direction, fast."
John Lee, Search Marketing Consultant