Training Program at Hanapin Marketing

New Employee Training

At Hanapin Marketing it is very important to us that new employees feel comfortable with their new position, whether they've had previous search marketing experience or not. Therefore, we have an extensive 'classroom style' training program that will ease you into the logistics of how we run our search programs as well as teach you about Hanapin office culture.

On your first day at Hanapin, you will receive a day-to-day schedule for the duration of the training. The training is laid out in a syllabus style schedule that outlines the topic you will cover during each training session and a list of articles you should read prior to each session. You will be given an assignment after you cover each new topic. Here is what you can expect during your training period:

• You will read lots of industry blogs so you can learn the lingo and catch up on the latest industry news.
• Sit in on account calls to understand how we handle interactions with clients and vendors.
• Practice what you've learned by working on real client assignments.
• Get lots of constructive feedback from current search marketing consultants on your assignments and your progress.
• Take a short assessment quiz midway through your training period so we can identify areas for improvement.
• Towards the end of training, you will take on an account manager role where you will be given a client to help analyze and manage with the help of a current search marketing consultatnt.
• Once your training is complete, you will take the Google Adwords Certification exam and the MSN AdCenter Certification exam (costs to take the exam will be covered by Hanapin).

The goal is for you to transition into managing clients on your own. The entire team will be here to help and guide you along!

On-going Training

The search marketing industry is constantly changing which makes it interesting and keeps us on our toes. The Hanapin team is committed to staying on top of the latest industry news and  applying new PPC and SEO techniques to optimize our accounts. Here are the ways in which we continue to learn and keep up with the industry:

• Read industry blogs on a regular basis.
• Write about new developments on our PPC Hero and SEO Boy blogs.
• Attend relevant seminars and webinars.
• Share knowledge and expertise with each other on a daily basis.
• Monthly all-day training session where we research and share learnings on new PPC and SEO topics.