Marketing Manager

Hang out with people who understand blogging and Twitter, work with some of the best brands in Indiana, and spend your days where your talents and intelligence are appreciated!

The ideal candidate…

• loves the Internet;
• obsessively makes to do lists;
• possesses a "whatever it takes" attitude;
• feels comfortable talking to a CEO or Joe the plumber; and
• is eager and willing to tackle new experiences and situations.

And, if you also like The Office and Lost, we love you already! Read on!

Hanapin Marketing (www.hanapinmarketing.com) is an award-winning and fast-growing Internet marketing company, located in Bloomington, Indiana. We have an open position for a Marketing Manager to increase the company's visibility and generate leads for our services. Experience with a tech or web company is helpful but not a requirement.

JOB DESCRIPTION

Working with the President and CEO, you'll develop a corporate marketing strategy. You'll be responsible for implementing a variety of tactics, a sample of which are listed below. Note that our search marketing team will handle PPC and SEO.

Social media - You'll use social media such as Twitter, StumbleUpon, and LinkedIn to engage our target audiences. We want our relationship with them to be both wide and deep.

Webinars - You'll create a webinar lead generation program for us. You'll handle all aspects of this—selecting the webinar service provider, setting the schedule, choosing topics, marketing the webinars themselves, and ensuring that they generate new business for Hanapin.

Email newsletter - You'll coordinate the redesign of Hanapin's email newsletter and on a monthly basis, you'll prepare content, work with our designers on layout, send the newsletter, and generate new subscribers.

Publicity - You'll pitch stories about Hanapin to Bloomington- and Indianapolis-based media outlets and to industry media outlets and websites. You'll also generate speaking engagements for Hanapin employees at industry events and in the Bloomington and Indianapolis areas.

Press Releases - You'll write and send press releases for Hanapin and joint press releases announcing new client engagements or client website launches.

Event marketing - Hanapin will launch two conferences in 2009. PPC Hero (also the name of our blog) is a hands-on workshop on how to manage accounts spending $100K/year. Bloomington Tech Fest is a two-track seminar on everything technology—the Internet, social media, iPhone, how to raise money for a startup, etc. You'll be responsible for planning, marketing, and running the events.

Website management - You'll work with our designers to implement changes to our corporate website (www.hanapinmarketing.com) and our blogs (www.seoboy.com and www.ppchero.com). You'll also oversee the redesign of PPC Hero. Experience with a website redesign is a plus but not required.

Writing - You'll write content for our websites as well as case studies, client proposals, and award applications.

REQUIREMENTS AND QUALIFICATIONS

• Ability to work 40-45 hours on site at our Bloomington offices
• Ability to put in extra time at nights and on weekends
• Eagerly willing to tackle unfamiliar problems and research "best practice" solutions
• Innate sense of urgency to complete projects quickly yet thoroughly
• Ability to prioritize tasks and focus on the vital few instead of the trivial many
• Keen critical thinking skills and problem solving abilities
• Excellent oral and written communication skills and demonstrated ability to "think on your feet"
• Can easily toggle between working independently and with others
• Can get along with the other seven Hanapin team members

COMPENSATION AND BENEFITS

• Competitive annual salary, paid every two weeks via direct deposit
• Paid time off for holidays
• Paid vacation
• Summer hours (office closes at 3 pm on Fridays during June, July, and August)
• Simple IRA
• Health, life, vision, and dental insurance
• Use of company laptop plus a second monitor
• Casual dress
• 1 on 1 review with the President and CEO at months 6 and 12 and annually thereafter
• Opportunity for raises every 12 months

HOW TO APPLY

1. Create an email to .
2. Write a short but sweet bio/intro. Here's your chance to shine and show us you can write well!
3. Include your salary requirements.
4. Attach your resume as a PDF. Please, no Word docs or anything other than a PDF.
5. Please see #3 and #4!
6. Please send this email no later than 5 pm on Monday, January 26, 2009.

FIVE REASONS TO WORK FOR HANAPIN MARKETING

1. You want to work for a financially stable company that's growing quickly yet intelligently. Hanapin was founded five years ago, has been profitable since our inception, carries zero debt, and has grown revenues no less than 50% each year. No bailouts here!
2. You want to work for a firm who is trusted by storied companies. Hanapin boasts over 80 clients worldwide, with many on a monthly retainer. Our clients include three Inc 500 winners, two Fortune 500 companies, and such Indiana brands as Author Solutions, Cook Medical, and French Lick Resort and Casino.
3. You want to work for a firm with proven online experience. We helped increased revenues at AuthorHouse 233% over just 4 years. Clients have started new divisions because they knew we could support their marketing efforts. We've taken a firm from $0 to $1.5M in online revenue. We know how to grow businesses using the Internet
4. You want to work for a firm that's blazing a trail. Our employees come from proven Indiana companies such as Author Solutions and The Finish Line. Our President and CEO is an adjunct professor at IU, teaching one of the nation's few courses on search engine marketing (we'll teach a second course at Ivy Tech this spring). More than 20,000 people each month read our blogs on SEO and PPC. And, our employees routinely speak at Indiana's premier Internet marketing conferences such as Get Your MBO and Blog Indiana.
5. And, it's not just us saying this. Hanapin won the 2007 Fuse award for Innovative Business of the Year, sponsored by the Small Business Development Center and inVenture. We were also finalists for the 2008 BKD Indiana Excellence Awards, one of only five companies in the service category.

RELATED KEYWORDS FOR THIS POSITION
search engine optimization, SEO, search engine marketing, SEM, search engine promotion, search engine consulting, pay per click, pay per click advertising, pay per click management, PPC, paid search, Internet marketing, online marketing, web marketing, Google AdWords, Microsoft adCenter, Yahoo! Search Marketing, marketing manager, marketing coordinator, marketing assistant, and marketing director