Marketing Specialist

Hang out with people who understand blogging and Twitter, work with some of the best brands in Indiana, and spend your days where your talents and intelligence are appreciated!

The ideal candidate…

• loves the Internet;
• obsessively makes to do lists;
• possesses a "whatever it takes" attitude;
• feels comfortable talking to a CEO or Joe the plumber; and
• is eager and willing to tackle new experiences and situations.

And, if you also like The Office and Lost, we love you already! Read on!

Hanapin Marketing (www.hanapinmarketing.com) is an award-winning and fast-growing Internet marketing company, located in Bloomington, Indiana. We have an open position for a Marketing Manager to increase the company's visibility and generate leads for our services. Experience with a tech or web company is helpful but not a requirement.

JOB DESCRIPTION

Hanapin is looking to add a Marketing Specialist to our team to work on-site in Bloomington, Indiana. With the leadership team, this person will be responsible for creating our overall marketing strategy and will individually be tasked with implementing the corporate marketing plan.

Our Marketing Specialist will be equally adept at creating a lead generation "machine" as well as building the brands for Hanapin and our web properties. We are looking for someone who is comfortable with both the creative and quantitative/analytical sides of marketing and doesn't think that one is more important or better than the other.

Success for this role will be measured in terms of your ability to create a steady and consistent flow of qualified leads as well as to create brand strength for Hanapin. We'll measure the latter by shorter sales cycles, increased ideal clients, and strength/integrity of pricing. You will report directly to the president and CEO.

DUTIES AND RESPONSIBILITIES

 

• Marketing strategy and implementation- You'll be responsible for determining the strategy of our marketing plan, along with the leadership team, and fully responsible for the tactical implementation. (10% of your time)
• Lead generation- You're comfortable in the world of direct response and testing. You'll build a lead generation machine for Hanapin and our web properties. The ideal candidate has B2B experience in the complex sales. (50% of your time)
• PR- You're a whiz at self-promotion and creating situations where Hanapin can pound its chest and get in front of our target audience. (15% of your time)
• Event Planning- You'll be planning and managing corporate events and seminars, as well as coordinating speaking opportunities, including webinars, for members of our executive team. (15% of your time)
• Writing- You should love the written word! You'll be writing blog posts, case studies, white papers, and lots of great content to help us generate leads and position us as experts. You feel comfortable both writing pieces from scratch or by brainstorming/getting inspired by what others in the industry are doing. (10% of your time)

 

WHAT YOU'LL NEED TO BRING TO THE TABLE

• Marketing experience- You need 3-5 years with a proven track record of exceeding marketing goals and delivering significant revenue and customer growth.
• Lead generation experience- You have B2B experience, specifically with the complex sale, and are comfortable in the direct response and testing worlds.
• Branding experience- You feel comfortable building our company and our web properties (PPC Hero and Doppelpager) into the most recognizable brands in our industry. You can easily determine which activities are best for "building the brand" and generating leads and can make those long- and short-term decisions without hesitation.
• Strong interpersonal skills- You work well independently, under pressure, and with tight deadlines. You manage multiple tasks simultaneously and have strong written and oral communication skills as well as outstanding people skills.
• An entrepreneur's mindset- You don't have to be an entrepreneur, but as long as you have a "no excuses" approach and love new and exciting challenges, this may be the right position for you.

COMPENSATION AND BENEFITS

• Competitive annual salary, paid every two weeks via direct deposit
• Paid time off for vacation, personal days, sick time, and holidays
• Self-scheduled working hours (eight hours from 7 am to 7 pm) after six months of employment
• Simple IRA and company match
• Health, life, vision, and dental insurance
• Additional benefits such as tuition reimbursement and adoption assistance
• Use of company laptop plus a second monitor
• Casual dress
• Performance reviews at 30/60/90/180 days and annually thereafter
• Opportunity for raises every 12 months
• No bureaucracy - direct and regular contact with our executive team
• NEW OFFICE IN DOWNTOWN BLOOMINGTON IN THE CERTIFIED TECH PARK!!!

HOW TO APPLY

1.  Send an email to pat.east@hanapinmarketing.com.
2. As the body of your email, include:
   • A short but sweet bio/intro;
   • Why this particular position and why Hanapin interests you;
   • Where you learned about the job opening; and
   • The two things you like most and least about marketing.
3. Attach your resume as a PDF.
4. Apply no later than 5 pm (EDT) on Wednesday, June 8, 2011.

 

FIVE REASONS TO WORK FOR HANAPIN MARKETING

1. You want to work for a financially stable company that's growing quickly yet intelligently. Hanapin was founded five years ago, has been profitable since our inception, carries zero debt, and has grown revenues no less than 50% each year. No bailouts here!
2. You want to work for a firm who is trusted by storied companies. Hanapin boasts over 80 clients worldwide, with many on a monthly retainer. Our clients include three Inc 500 winners, two Fortune 500 companies, and such Indiana brands as Author Solutions, Cook Medical, and French Lick Resort and Casino.
3. You want to work for a firm with proven online experience. We helped increased revenues at AuthorHouse 233% over just 4 years. Clients have started new divisions because they knew we could support their marketing efforts. We've taken a firm from $0 to $1.5M in online revenue. We know how to grow businesses using the Internet
4. You want to work for a firm that's blazing a trail. Our employees come from proven Indiana companies such as Author Solutions and The Finish Line. Our President and CEO is an adjunct professor at IU, teaching one of the nation's few courses on search engine marketing (we'll teach a second course at Ivy Tech this spring). More than 20,000 people each month read our blogs on SEO and PPC. And, our employees routinely speak at Indiana's premier Internet marketing conferences such as Get Your MBO and Blog Indiana.
5. And, it's not just us saying this. Hanapin won the 2007 Fuse award for Innovative Business of the Year, sponsored by the Small Business Development Center and inVenture. We were also finalists for the 2008 BKD Indiana Excellence Awards, one of only five companies in the service category.

RELATED KEYWORDS FOR THIS POSITION
search engine optimization, SEO, search engine marketing, SEM, search engine promotion, search engine consulting, pay per click, pay per click advertising, pay per click management, PPC, paid search, Internet marketing, online marketing, web marketing, Google AdWords, Microsoft adCenter, Yahoo! Search Marketing, marketing manager, marketing coordinator, marketing assistant, and marketing director