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New Ad Networks Require New Ad Strategies


For those who do it right, social advertising has a larger audience size and lower cost per acquisition than search advertising, and it can deliver higher quality ad placements than display networks.

The trouble has been finding a way to make it profitable while keeping advertisements fresh. Hanapin does both with combinations of novel strategies like multi-network remarketing, audience persona modeling to identify similar users, and always seeking the right context, interest and behavioral targeting.


We use the unique social environment to:


  • Create and execute a holistic digital advertising strategy that includes smart targeting of users on Facebook, Instagram, Snapchat, Twitter, LinkedIn & Pinterest.
  • Remarket to your website visitors in their social feeds.
  • Use your ideal customers to build look-a-like audiences and specifically target social media users who are most likely to drive revenue for your business.
  • Make mobile traffic more profitable by targeting smart phone and tablet users while they are on social media, where they are proven to be more likely to convert into sales and leads.
  • Prevent diminishing returns from social advertising with seasonal, promotional and relevant advertising copy.



Our Unique Expertise


There are some things you can expect any agency to do (or expect to do yourself), and there are other things that only an industry leader can accomplish for you. Here are just a few of the things that make Hanapin unique in this area:

  • Automation
  • Dynamic Ads
  • Share of Voice Analysis
  • Defensive Bidding Strategies
  • URL Tagging
  • CRM Integration
  • Behavioral, Socioeconomic, and/or Interest-based Targeting
  • Direct Response
  • Email List Building
  • Keyword Mapping
  • Social Network Remarketing

    Contact Us About Social Advertising


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6 Strategies For Targeting Followers With Twitter Ads

 Savvy marketers can benefit from this unpredictable and dynamic platform by focusing on real-time trends, showcasing products/services to specific audiences and fostering deep connections with their audiences. One way to drive results from Twitter Ads is to create a campaign targeting followers of certain usernames or handles. This type of campaign allows marketers to reach, engage and nurture targeted audiences beyond their own followers. In this article, I’ll show you how to set up a Twitter campaign that targets followers of certain accounts, and I’ll provide you with six potential campaign targeting strategies.