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Give Your Products the Spotlight They Need


Shopping Campaigns are a unique ecommerce solution designed with businesses for which conversions mean physical sales in mind. With Shopping Campaigns, we can deliver targeted, in-context ads that deliver valuable product information and images that make your products the focus during a customer’s key decision-making process.

Of course, specialized ad solutions like Shopping Campaigns come with unique processes, requirements and optimization needs that are separate from typical search or display advertising processes. We work with them every day, so you’ll never have to worry about being behind the curve.


To make the most of your Shopping Campaigns, we:


  • Maximize exposure through a detailed, optimized, and continually updated product feed that hinges on relevance and specificity.
  • Deliver results and limit redundancy via multiple avenues with an integrated search, display and Shopping Campaign ad strategy.
  • Develop a deep understanding of your product line so we can craft ads and add details that deliver the information a customer is looking for.
  • Use advanced targeting techniques to manage bids granularly on a per-product basis that reduces overall costs and increases conversions.


Our Unique Expertise


There are some things you can expect any agency to do (or expect to do yourself), and there are other things that only an industry leader can accomplish for you. Here are just a few of the things that make Hanapin unique in this area:

  • Call Tracking
  • Automation
  • Dynamic Ads
  • Defensive Bidding Strategies
  • Product Feed Optimization
  • URL Tagging
  • CRM Integration
  • Eccommerce Platform Integration
  • Email List Building


    Contact Us About Shopping Campaigns


5 Things Ruining Your Shopping Feed

Much like the ads are the gateway to the customer, your product feed is the gateway to a successful Shopping campaign. If you’re not seeing all the coverage or sales success you’d hoped for, it’s possible you need to take a step back and examine just what you might be doing wrong. Five major errors committed when maintaining a shopping feed are as follows.