The Audience You Want is the Audience That Wants You
You might simply want to recapture visitors who didn’t convert, or run more complex campaigns where you target specialized audience segments with messages that appeal to their unique interests. In each case, remarketing is a powerful tool that can be extremely engaging and profitable—as long as it's used the right way.
Why Expertise Matters
Hanapin literally wrote the Ultimate Guide to Remarketing in AdWords, and we manage hundreds of remarketing campaigns in Google, Facebook, and various third-party networks. We leverage our longstanding expertise on this subject into advanced results and optimizations for both search and display remarketing, as well as text, image, rich media and video ads.
With remarketing, we always aim to:
- Increase leads, sales and revenue while reducing the “creep factor” with a practiced, targeted, and comprehensive remarketing strategy.
- Put the right ad, both in terms of format and content, in front of the right user at the right time in their decision making process.
- Increase ROI with bidding strategies based on audience segment, location, time of day and device type.
- Reduce wasted spend with placement, contextual, topic and behavior-based optimizations.
- Expand your remarketing reach by using the right networks (Google, Facebook, and third-party networks such as AdRoll and Retargeter).
- Ensure you’re making the most of your remarketing by auditing and troubleshooting your various tracking codes.
Our Unique Expertise
There are some things you can expect any agency to do (or expect to do yourself), and there are other things that only an industry leader can accomplish for you. Here are just a few of the things that make Hanapin unique in this area: