Programmatic advertising has the potential to not only drive revenue for today's businesses at rates more favorable than other performance channels, but it also adds a layer of sophistication to performance advertising in ways not previously possible.
The meaning of programmatic advertising relies on two main pillars. The first is automation, which in the RTB marketplace cuts out the middleman, allowing for optimizations to take place in real time and result in more flexible and favorable pricing. This automation combined with data and technology allow us to use 1st, 2nd and 3rd party data to analyze and improve the planning, buying and performance of your campaigns.
At Hanapin we believe the most important aspect of running programmatic media is ensuring everything is set up appropriately on the front end. We walk our clients step by step through a detailed questionnaire at launch to ensure pixels are appropriately placed, goals are clear, segments are created and reporting is structured in order to deliver valuable business insights to our clients.
Programmatic advertising is a vital component of a well-rounded digital performance budget in today’s market. In addition to filling the funnel, programmatic advertising is helping our clients increase reach and results, identify new segments, provide valuable business insights, and in some instances drive lower CPT/CPA than Paid Search.
Our Expertise Includes
Here are just a few of the things that make Hanapin unique in this area:
- Consumer insights leveraged across channels (paid search, paid social & programmatic) to improve overall performance initiatives
- Direct Response
- Creative Testing Cycle
- Brand Safety
- Digital Video
- Digital Display
- DoubleClick Bid Manager
- DoubleClick Campaign Manager
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