Make Every Device a Profitable Device
People are searching for your products and services on desktop computers, tablets and smart phones. The challenge is, desktop devices typically have the best ROI, but their share of search queries is dropping while smart phones have poor ROI and their market share continues to grow—so much so that they will eventually pass desktop searches.
We don’t run from this challenge. We recognize that people use these devices differently, and this means that each needs its own strategy.
How We Deliver
Hanapin employees have traveled the world speaking on what strategies work today and which of the myriad possibilities will work tomorrow. And when we speak, we speak from experience. We talk about what we’ve done for our clients, and we’ll do the same for you, no matter what the future brings.
Here’s a sample of what we do every day:
- Identify the right channels, be it Google, Bing, Facebook, Twitter, Display Networks, or anything in between, and test until we’re positive about what works.
- Maximize ROI with device- and location-specific bidding strategies.
- Increase your mindshare by putting the right call-to-action in front of your customers based on where and how they’re searching.
- Make smarter decisions with cross-channel attribution.
- Optimize your website to increase user experience and create enticing ads that actually drive revenue as well as clicks.
Our Unique Expertise
There are some things you can expect any agency to do (or expect to do yourself), and there are other things that only an industry leader can accomplish for you. Here are just a few of the things that make Hanapin unique in this area:
- Call Tracking
- Dynamic Ads
- Share of Voice Analysis
- URL Tagging
- CRM Integration
- Dynamic Remarketing
- Behavioral, Socioeconomic, and/or Interest-based Targeting
- Direct Response
- Email List Building
Contact Us About Mobile