Capabilities

ECOMMERCE

ECOMMERCE

Let Us Prove It

Industry-Defining Best Practices, Designed for You 

 

Increasing the ROAS from your ecommerce ad account(s) means understanding the entire sales journey, from the user searching, to the ad copy, to the revenue generated from each sale, and then making optimizations every step of the way. In essence, it is as simple as doing more of what works, optimizing what isn’t and pausing what never will as quickly as possible.

 

No one will respond to the ebbs and flows of your business faster, with more intelligence and more accuracy, than your Hanapin account manager.

 

Here’s why:

 

  • Your account will be optimized based on our unique blend of proprietary technology, off-the-shelf tools, and manual account optimizations—all tailored for your specific account.
  • Attribution modeling will tell you what drives the best top-line revenue for your business, and we’ll continually optimize your account based on that data.
  • What will work best for your business is built on A/B and multivariate tests, not gut feelings.
  • We prepare and present strategy before peak seasons and work to take advantage of seasonality ahead of time. We do not stay the course and hope that this year will be better than last.
  • We’ve written nearly 900 ecommerce-specific articles on our industry-leading blog, PPC Hero.


Our Ecommerce Expertise Includes:

 

  • Seasonal and Long-Term Strategy
  • Paid Search, Display, Video and Social Media Ads Across all Major Engines (Google, Bing, Facebook, etc.)
  • Product Listing Ads
  • Google’s Shopping Campaigns
  • Comparison Shopping Engines
  • Inventory-based Bidding
  • Promotional and Seasonal Ad Copy
  • Mobile Ecommerce
  • Driving In-store Sales
  • Google Analytics Set Up and Troubleshooting
  • Remarketing to Specific Visitor Segments
  • Concierge Reporting

 

 

Our Unique Expertise

 

There are some things you can expect any agency to do (or expect to do yourself), and there are other things that only an industry leader can accomplish for you. Here are just a few of the things that make Hanapin unique in this area:

  • Call Tracking
  • Translation
  • Automation
  • Dynamic Ads
  • Share of Voice Analysis
  • Defensive Bidding Strategies
  • Product Feed Optimization
  • URL Tagging
  • CRM Integration
  • Eccommerce Platform Integration
  • Dynamic Remarketing
  • Behavioral, Socioeconomic, and/or Interest-based Targeting
  • Direct Response
  • Email List Building
  • Keyword Mapping
  • Social Network Remarketing
  •  

     

    Contact Us About Ecommerce