Capabilities

DISPLAY ADVERTISING

DISPLAY ADVERTISING

Let Us Prove It

The More Power You Have, the More Precision You Need

 

Whether you are looking for branding, lead generation, ecommerce or direct response, advertising in display networks can be affordable, profitable and can provide the greatest reach of any digital marketing channel.

Of course, display advertising can also be very risky. The wrong budgets, bids or targeting options can result in thousands, or even tens of thousands, in wasted money in mere minutes. That’s why expertise, experience and thought leadership are even more important when it comes to this ad channel.

 

Why We’re Different

 

Hanapin marketing literally wrote the guide to retargeting, and we’ve managed millions of dollars in display network ad spend over the last decade. Be it text, rich media, video or social advertisements, we’ve made display networks a profitable channel for our clients for years, and we can do it for you.

Some of our expertise includes:

  • Media Planning
  • Marketing Mix Strategies
  • Google Display Network (GDN)
  • Microsoft Content Network
  • Yahoo! Advertising
  • Third Party Exchanges (AdRoll, Retargeter, FetchBack, etc)
  • Media Buys
  • Retargeting
  • Contextual Targeting (Keyword and/or content)
  • Behavioral Targeting
  • Cohort Targeting

 

Our Unique Expertise

 

There are some things you can expect any agency to do (or expect to do yourself), and there are other things that only an industry leader can accomplish for you. Here are just a few of the things that make Hanapin unique in this area:

  • Dynamic Ads
  • Defensive Bidding Strategies
  • URL Tagging
  • CRM Integration
  • Dynamic Remarketing
  • Behavioral, Socioeconomic, and/or Interest-based Targeting
  • Keyword Mapping
  • Social Network Remarketing

 

Contact Us About Display Advertising

CASE STUDY

Neuropathy

Overcoming Policy Restrictions with PPC Diversification

MORE ON THIS CASE STUDY

Neuropathy

Our Latest on DISPLAY ADVERTISING

Google Display Network: What You Need To Know

The goal of the Google Display Network (GDN) is simple. It is to bring your message or product to exactly the right customers no matter where they are online. AdWords’ contextual targeting tools match your ads to relevant web pages, like targeting travel-related websites if you sell airline tickets. Here are the targeting tools that AdWords has in place for you to use.

 

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