The headline may seem like click bait, but rest assured, I fully believe this statement. I’m writing this post because for years, AdWords’ marketing has simplified the management process and claimed that businesses of any size can participate. Though this messaging has tailed off as of late, small businesses are still at a severe disadvantage….
“In the struggle for survival, the fittest win out at the expense of their rivals because they succeed in adapting themselves best to their environment.” – Charles Darwin The other day, I ran across this article by Tonya Dua at Digiday.com asking about whether agencies are even relevant anymore. It goes through the challenges agencies….
Back in January, we had started to see a significant uptick of in-house brands looking for retainer-based assistance from our team, as opposed to direct or outright day-to-day management of their campaigns. At the time it seemed curious, but not life altering. Since then, we’re seeing even more of this kind of conversation come our….
The paid search industry has changed dramatically over the past 12 years. When I first began doing PPC full time back in 2004, the prime success metric was click thru rate and there was no such thing as a ‘conversion path.’ Fast forward to 2016. Acquiring customers is now a complex journey that plays out….
Over the last few years, there has been a debate about which type of advertising is more beneficial for lead generated businesses: Search or display? Both types of advertising have their perks, but why not combine these two forms to help push your leads further down the sales funnel? Display can be the perfect extension….
Bloomington, Indiana September 27, 2016 — Hanapin Marketing, a digital marketing agency focused on PPC, just released their new annual State of PPC industry report. The report is a comprehensive statistical breakdown of the digital ad industry to date and includes survey findings of key influencers and speakers in the industry, as well as a….
Adblock Plus drama. Last month Adblock Plus announced they were going to replace ads that they are blocking with “better” ads. The publisher “gets” to sign up for the program and collect revenue, which I guess is good. However, Adblock Plus did this without talking to Google, which is where they claim they were going….
By Jeff Allen (@JeffAllenUT) Keyword Planner data is being suppressed for low spend accounts. I think this hurts SEO folks more than Paid Search, since those in Paid Search know how unreliable the data has always been. Google claims the move was because of bots using the tool. Read More on PPC Hero>> Pinterest released….
For the 3rd Time in a Row, Hanapin Marketing Appears on the 2016 Inc. 5000 list, Ranking No. 1767 with Three-Year Sales Growth of 211% Bloomington, Indiana Aug. 17, 2016 — Hanapin Marketing, an agency of digital marketing experts focused on PPC, is thrilled to be recognized as one of the fastest growing private companies….
Working with an agency can be a scary thing. It’s not always easy to know if the business relationship is working in a favorable manner. Transparency and good communication are virtues in any relationship, but especially for a relationship with an agency. We’ve worked with a number of clients in a variety of verticals, and….