Every year, there are hundreds of PPC updates across multiple platforms. Some have been major successes and some have been flops. It’s easy to get overwhelmed while trying to figure out which ones you need to be implementing and which ones are better to steer clear of for the time being. At Hanapin, our PPC….
Every year, Hanapin Marketing surveys hundreds of advertisers to get their opinion on industry trends, effective channels, what areas they are investing their budget in, and where they see things going in 2017. This comprehensive report is called the State of PPC 2016/2017. In the below micrographic, we dive into one particular area of the….
Bloomington, Indiana, December 9th, 2016 — Have you ever pulled your hair out combing through Excel documents while running your PPC campaigns? Hanapin Marketing, a highly respected PPC thought leader and agency that runs the most popular industry blog, PPC Hero and conference, Hero Conf, will offer a brand new, three-part advanced Excel series for….
The Hanapin team regularly attends and speaks at events and conferences around the world. For the month of November, we’ll have team members at Inbound in Boston, SMXL in Milan, and State of Search in Dallas. Whether you want to talk PPC strategies, how we work with current clients, our marketing processes or who our….
The headline may seem like click bait, but rest assured, I fully believe this statement. I’m writing this post because for years, AdWords’ marketing has simplified the management process and claimed that businesses of any size can participate. Though this messaging has tailed off as of late, small businesses are still at a severe disadvantage….
“In the struggle for survival, the fittest win out at the expense of their rivals because they succeed in adapting themselves best to their environment.” – Charles Darwin The other day, I ran across this article by Tonya Dua at Digiday.com asking about whether agencies are even relevant anymore. It goes through the challenges agencies….
Back in January, we had started to see a significant uptick of in-house brands looking for retainer-based assistance from our team, as opposed to direct or outright day-to-day management of their campaigns. At the time it seemed curious, but not life altering. Since then, we’re seeing even more of this kind of conversation come our….
The paid search industry has changed dramatically over the past 12 years. When I first began doing PPC full time back in 2004, the prime success metric was click thru rate and there was no such thing as a ‘conversion path.’ Fast forward to 2016. Acquiring customers is now a complex journey that plays out….
Over the last few years, there has been a debate about which type of advertising is more beneficial for lead generated businesses: Search or display? Both types of advertising have their perks, but why not combine these two forms to help push your leads further down the sales funnel? Display can be the perfect extension….
Bloomington, Indiana September 27, 2016 — Hanapin Marketing, a digital marketing agency focused on PPC, just released their new annual State of PPC industry report. The report is a comprehensive statistical breakdown of the digital ad industry to date and includes survey findings of key influencers and speakers in the industry, as well as a….