Our Team

	Pat East, President 812.330.3134 x106 Pat East is founder of Hanapin Marketing, a marketing firm specializing in web design and search engine marketing. Hanapin won the 2007 growth award for Innovative Business of the Year. Pat is active in the Bloomington community, volunteering with the Chamber of Commerce and offering pro-bono web design for the Red Cross. He sits on an advisory board for Irwin Union and is an adjunct professor at Indiana University. Pat is actively involved with his alma mater, Wabash College, serving as Class Agent and co-chairing Wabash Day, a national day of volunteerism. He and his wife, Jamie, have one son. Follow Pat East on Facebook Follow Pat East on LinkedIn Follow Pat East on Smaller Indiana Follow Pat East on Twitter

	Sara Lipe, Web Services Consultant 812.330.3134 x107 Sara Lipe is a Web Services Consultant at Hanapin Marketing. Her main duties at Hanapin include managing and coordinating website projects and SEO campaigns. Sara also organizes internetworking, a monthly networking event sponsored by Hanapin. Graduating from the University of Illinois Urbana-Champaign with a degree in advertising, Sara then completed a summer internship program at Hanapin Marketing before being hired on full-time to manage web projects.

	Amber Benedict, Search Marketing Consultant 812.330.3134 x109 Amber Benedict is a Search Marketing Consultant at Hanapin Marketing. Amber’s primary role at Hanapin is managing pay-per-click and search engine optimization campaigns for a wide range of clients. She also writes for PPC Hero, Hanapin’s blog on the pay-per-click industry.Amber attended IUPUI (Indiana University-Purdue University of Indianapolis) and graduated with a Bachelor’s Degree in New Media and a Certificate in Computer Science. She interned with the Walt Disney World in Orlando Florida and also worked a temporary position at MTV in New York City where she gained extensive knowledge on the web, design, and marketing. Amber also gained experience at the Finish Line Corporate Headquarters in Indianapolis as their online marketing specialist. As a Search Marketing Consultant at Hanapin, Amber manages PPC accounts and also writes for PPC Hero, Hanapin’s blog.

	Joe Kerschbaum, Senior Search Marketing Consultant 812.330.3134 x111 Joe Kerschbaum is a Senior Search Marketing Consultant at Hanapin Marketing. At Hanapin, Joe manages PPC and SEO campaigns for both B2B and B2C clients. He also coordinates, edits, and writes for PPC Hero, Hanapin's blog on the PPC industry. Since 2002, he has published three books of poetry and received grants from the Bloomington Area Arts Council, the Indiana Arts Commission, and the NEA. He also teaches poetry at the John Waldron Arts Center and at Ivy Tech. This fall, he'll be teaching a search engine marketing course at Ivy Tech. Joe is a graduate of Indiana University. He lives on the north side of Bloomington with his girlfriend, Valerie, and their menagerie of small pets.

	John Lee, Search Marketing Consultant 812.330.3134 x110 John Lee is a Search Marketing Consultant at Hanapin Marketing. John's primary role at Hanapin is managing pay-per-click and search engine optimization campaigns for a wide range of clients. He works with Bloomington-based companies AuthorHouse and Pro Winds and Indianapolis-based companies Vontoo and Compendium Blogware. He also writes for PPC Hero, Hanapin's blog on the pay-per-click industry. John attended Ivy Tech State College and Ball State University where he studied music education and business administration. He has promotions and retail management experience. John and his wife, Rebecca, have one daughter.

	Rich Reardin, Media Communications Specialist 812.330.3134 x112 Rich coordinates special projects creating media based content for Internet marketing-email newsletters, networking, Internetworking, public relations, audio and video podcasts, and interviews/articles for blogs. Rich has a "rich" 30 year experience in audio engineering, both in live sound reproduction, and recording studio environments- evolving with the times from analog to digital multi-media technologies. He has been a long time pioneer integrating analog techniques to digital web based technology for all aspects of music creation, recording, and digital multi-media production. Rich is a musician, songwriter, artist, cartoonist, web designer, graphic artist, Flash animator, and runs his own digital production facility. Rich comes to Hanapin after working in the radio industry, producing radio programs, as well as copywriting, commercial spot production, and radio show podcasting. Rich lives with his fiancè, Susan, and their exotic acrobatic scarlet begonia goldfish "Ahab."

	Aaron Persinger, Web Services Consultant 812.330.3134 x108 Aaron Persinger is a Web Services Consultant at Hanapin Marketing. He manages and coordinates website projects and SEO campaigns. Aaron graduated from Indiana University's School of Continuing Studies with a degree in general studies and minors in Business and Sociology. He is active in the local community donating his talents as a singer/songwriter to many non-profit and community charities for fund raising. Aaron received recognition from Bloomington's Mayor, Mark Kruzan, as part of the Mayor's award for Civic Engagement in 2004 for his work with children with autistic disorders, families in crisis, and many musical contributions to local causes.

	Andrea Connell, Director of Search Marketing Andrea Connell is the Director of Search Marketing for Hanapin Marketing. She utilizes more than 15 years of hands on marketing experience in several disciplines, including pay per click advertising and search engine optimization. She is dedicated to helping Hanapin's clients achieve maximum ROI on their marketing investments. Andrea also serves as manager of the search marketing department and leads the company's efforts in large account business development. To keep her marketing skills sharp, she serves as an account manager for PPC and SEO clients. Andrea was educated at Indiana University, is happily married to her husband Rich, and spends her spare time behind the lens of an SLR camera taking pictures that range from family photos to natural landscapes.