|
|
Our Team
 |
Pat East, President and CEO
812.330.3134 x 106
Pat East has 15 years experience in online marketing, sales management, and executive leadership. His professional experience spans B2C and B2B and includes management positions during the hyper-growth years of Author Solutions (2000-2004) and his current role as president and CEO of Hanapin Marketing (since 2004). In various positions for Author Solutions, he was responsible for author promotions, product development, and corporate marketing including lead generation (paid search and direct mail) and one-to-one customer communication. As head of Hanapin Marketing, he has overseen seven consecutive years of profitability and double-digit revenue growth. He teaches one of the nation's only search marketing courses at a nationally ranked SLIS program (school of library and information science) at Indiana University. Recently, he received the Entrepreneur of the Year Award from the Small Business Development Center. He is an avid angel investor, advising startups with high-growth potential in the web/tech industries. He has a B.A. in English from Wabash College, where he sits on the National Alumni Board.
|
| |
 |
Jamie East, VP of Accounting and Administration
812.330.3134 x 108
Jamie East is co-founder of Hanapin Marketing and Tingian Ventures. A life-long Hoosier, Jamie holds a Bachelor of Arts degree in Sociology from Indiana University. She has worked in various industries, from radio broadcasting to publishing. Jamie oversees the accounting and administration of Hanapin. When not at the office, Jamie enjoys spending time with her husband and son.
|
| |
 |
Jeff Allen, Account Executive
812.330.3134 x 115
With 11 years of Internet marketing experience, Jeff has worked with Hanapin’s enterprise level clients to decrease cost per lead, increase market share, and increase the overall profitability of their PPC marketing efforts. He works with Hanapin’s largest clients, who’s combined monthly PPC spends are well in excess of six figures. Prior to working at Hanapin, he was an equity partner at a competing PPC agency. He ran their highest spending and best performing accounts.
Past Results:
- Reduced CPL by 34% for enterprise level education company in 2 months.
- 1200% increase in PPC marketing ROI over 2 years for construction focused consulting company.
- Drove online sales from 14 per day to 150+ per day over 3 years for financial services company.
- Increased inbound phone volume from 0 to 350 per day over 1 year for financial services company.
Additional Industry Experience:
- Consulting
- Construction
- Education
- Financial Services
- Music and Entertainment
- Publishing
Articles Written By Jeff:
Jeff has also been used as a source of general business knowledge for major publications:
|
| |
 |
Bethany Bey, Account Executive
812.330.3134 x 104
Bethany began working at Hanapin Marketing after graduating with her MBA. She has worked with clients both small and large to decrease cost per lead and drive sales and revenue. She works with one of Hanapin's longest tenure clients who spends a combined $100,000 in PPC monthly. She also manages Hanapin's industry award winning blog, PPC Hero, increasing traffic by 78% since taking over this role.
Past Results:
Took over an account that was consistently hitting 80% of lead goal and had it performing at 125% of lead goal in 3 months.
Increased PPC Hero page views 78% since taken over as blog manager in March 2011.
Articles written on PPC Hero:
External Articles:
|
| |
 |
Robert Boyd, Account Supervisor
812.330.3134 x 103
For nearly two years, Rob has worked on growing revenue for many of Hanapin’s highest spending PPC clients. As an Account Executive, Rob worked with client spend levels of up to $250,000 per month while focusing on increasing sales volume and maximizing efficiency of PPC budgets. He led internal Account Teams for a multi-national enterprise level medical device company and managed a team conducting a restructure of Canada’s largest AdWords campaign, containing several million keywords. As an Account Supervisor, Rob is focused on leading strategy and ensuring performance and satisfaction on all of Hanapin’s client accounts. Prior to joining Hanapin, Rob worked in Sales and Consulting for technology companies, including a top 250 Internet Retailer with over 50MM in online sales. He earned his M.S. in Internet Marketing prior to joining Hanapin in 2010.
Industry Experience:
- Medical Device Manufacturer
- Health and Diet E-Commerce
- Online Classifieds
- Consulting
- Recreational Vehicles
- For-Profit Education
- Non-Profit
Articles Written By Rob:
Rob Was Featured in Click Equations Text Ad Testing Master’s Guide:
|
| |
 |
Jessica Cates, Account Executive
812.330.3134 x 116
Jessica has worked with Hanapin to bring down cost-per-lead and increase revenue and profitability for the agency’s clients. She is the lead on Hanapin’s current largest spend account with a budget at nearly a quarter of a million monthly. She is also apart of client PPC teams across several industries including Education, Saas, and ecommerce websites. Before Hanapin, Jessica worked with traditional, print ad sales as an Advertising Representative for a newspaper. She got her start in Internet Marketing by self-teaching SEO on the side.
Industry Experience
Enterprise level education sector
SaaS
Ecommerce
Lead generation & Ecommerce
Articles:
Co-authored:
The Ultimate Guide to Google AdWords Quality Score
Guide to Google’s Multi-Channel Funnels for PPC Managers
Wrote:
A Starter Guide for Advertising on Linked In
My Top 5 Excel Tips for PPC Managers
EXCELlent Series: 5 MORE Top Excel Tips for PPC Managers/
|
| |
 |
Felicia Coover, Account Executive
812-330-3134 x 113
Felicia joined Hanapin Marketing to practice her talents in the ever-evolving world of Internet marketing after receiving her ABJ in traditional Advertising from the University of Georgia. She has worked with several clients in the SAAS vertical as well as one in luxury transportation. She also works with a local Indiana company who sells products for home and industrial improvements and is one of Hanapin’s largest spending accounts. Prior to working at Hanapin, Felicia was a Senior Account Manager for TMP Worldwide, the country’s largest digital recruitment advertising agency.
Past Results:
- Reduced CPL by 30% and increased conversion rate by 21% for a small budget client in the first month on the account.
- Increased conversions 157% in a 3-month period in one segment of business for an ecommerce client.
- Decreased spend by 13.8% while increasing conversions by 9.7% and decreasing CPL by 21.3% in the first month on the account for a home improvement company.
Articles Written by Felicia:
|
| |
 |
Bethany Harvey, Marketing Coordinator
812.330.3134 x 105
As a Marketing Coordinator, Bethany brings a new perspective to Hanapin. With over 5 years of experience, Bethany has an extensive background in all facets of marketing with budgets anywhere from $50,000 to $1,000,000+ annually. She has successfully managed campaigns utilizing direct mail marketing, email marketing, online and print advertising, and social media prior to joining the Hanapin team. In her current role, Bethany will expand Hanapin Marketing’s brand and services nationwide.
|
| |
 |
Kayla Kurtz, Account Executive
812.330.3134 x 111
Kayla came to Hanapin with a zest for learning and an eagerness to get involved with every facet of the company. She has been assigned to two of Hanapin’s largest client accounts and has individually managed over $50k in spend on a monthly basis. She currently works with lead generation, B2B and ecommerce accounts and has seen incredible success with increasing profitability on ad spend for her clients. Combined with her work on PPC Hero, Kayla has made herself a very valuable asset to the Hanapin team.
Past Results:
- 175% increase in ecommerce revenue in 3 months
- Assisted an ecommerce team with their holiday account structure, resulting in 43% increase in revenue year over year for the after Thanksgiving shopping weekend
Notable PPC Hero Posts:
|
| |
 |
Tom Hootman, Director of Sales
812.330.3134 x 120
As one of our first points of contact, Tom relies on over fifteen years experience in customer relationship management to ensure that the process of meeting and choosing Hanapin Marketing moves as smoothly and swiftly as possible. With a varied background that ranges from restaurant management to sales team leadership, the focus has always been on creating a “best ever” experience that enhances long-term relationships.
Prior to joining the Hanapin team, Tom spent seven years working in sales and sales team management with U.S. Foods. During his stint there, his list of accomplishments included:
-2010 President’s Club Champion, District Sales Manager of the year
-2006 President’s Club Champion, Highest overall sales growth
-2004 New Territory Manager of the year, Indianapolis division
Since joining Hanapin, Tom has focused on streamlining a client acquisition process that ensures every question and concern is addressed, eliminating any anxiety that may exist when considering hiring an agency. As a customer service person at heart, Tom is always focused first and foremost on the client, fostering your trust and making your decision as easy as possible.
|
| |
 |
Laura Johnston, Marketing Coordinator
812.330.3134 x 114
As Marketing Coordinator, Laura handles event coordination, email marketing, advertising, social media, and other marketing efforts for Hanapin Marketing. Laura has experience in the non-profit, retail, and travel industries, where she managed fundraising, event planning, online and print promotional materials, and direct mail, among additional components of marketing. Laura has extensive international experience, and has studied French, Spanish, and Danish.
Previous Projects:
- Marketing Research for the Southwest Michigan Symphony Orchestra
- Public Relations Campaign for Let’s Get Involved (Non-Profit Organization)
- Business Plan for I-See: Kenya (Non-Profit Organization)
- Research Thesis: Consumer Behavior in Social Mediums: A Study of the Impact of Social Networking Sites and MMORPGs on College Students’ Academic and Social Lives.
|
| |
 |
Rey Lane, Lead Developer
Rey Lane is the lead developer at Hanapin Marketing. He is based in the Philippines and is primarily responsible for managing Hanapin's Philippine team of web developers and graphic designers. He also performs other tasks such as project scoping, development of new service offerings, assisting in proposal formulation, and user training. Rey has over 15 years of experience in the field of web design and development, and has worked on projects for more than 50 of the Global Top 1000 companies. Rey is married and has 3 children.
|
| |
 |
Shirin Miller, Account Executive
812.330.3134 x 124
Shirin Faares Miller is an Account Executive with Hanapin Marketing and has been working in the digital marketing industry for over 3 years. Her industry background includes integrated marketing, web/print design, social media, user interaction, developing online marketing strategies and business branding. She is also fluent in spoken and written Persian.
Originally from Los Angeles, Shirin spent the last few years working in the digital marketing department at Warner Brothers and has a great understanding of the large corporate environment.
Additional Industry Experience:
- Celebrity fundraising invitational
- Rich media banner ad campaigns
- Translation
- Financial
- Non-profit
|
| |
 |
Sean Quadlin, Account Executive
812.330.3134 x 107
Sean has three years of client management experience. During his time at Hanapin, he has helped to develop the account structure of one of Canada’s largest Internet resellers. Sean has also worked to establish a client’s brand in the marketplace where it didn’t exist before. During his time on the account he has focused on reaching new audiences that weren’t aware of the client’s brand beforehand, while also generating leads at a profitable cost. He worked in supply chain management on an account team for a Fortune 500 client prior to coming aboard Hanapin.
|
| |
 |
Dave Rosborough, Account Executive
812.330.3134
As one of our many highly skilled Account Executives, Dave adds an interesting dynamic to the team through his experiences. Dave is currently working as the lead strategist for Kijiji that, which is the largest AdWords account in Canada. His experience here involves devising industry-specific objectives for each account, including the generation, structuring and organization of roughly 5 million keywords from an assortment of industries. Dave also has considerable experience managing large-scale budgets for clients. Previously, he was involved with a client who averaged $250,000 in monthly spend. His experience here included creating, managing, and growing e-commerce campaigns within the Nutrition/Dieting industry.
Additional Industry Experience:
- Consulting
- Education
- Landing Pages
- Dieting/Nutrition
- Motorhomes
- Online Auctioneering
- Industrial Tubing
Articles Written By Dave:
Dave has also spearheaded our social media development here at Hanapin and conducted real-time interviews with other paid search professionals:
|
| |
 |
Sarah Ruggles, Executive Assistant
812.330.3134 x 126
With 4 years of Administrative experience, Sarah joins the Hanapin team to help keep everything running smoothly behind the scenes. Prior to working with Hanapin, she worked for the USMC G-BOSS system as a federal contractor providing administrative support to a growing team of 100+.
|
| |
 |
Sarah Storm, Account Executive
812.330.3134 x 117
With 8 years of combined experience in client services and Internet architecture, Sarah has worked with some of Hanapin’s top tier accounts to increase conversion rate and profitability. Sarah works across a variety of industries, primarily focused on ecommerce, technology and non-profit clients.
Articles written on PPC Hero:
|
| |
 |
Amanda West-Bookwalter, Account Executive
812.330.3134 x 110
Amanda worked in e-commerce for 1.5 years before coming to Hanapin. She now manages e-commerce PPC accounts as well as lead generation accounts ranging from 10k to 50k in monthly spend. She’s increased conversions by 95% while still decreasing cost-per-conversion month over month for an e-commerce client. She’s also decreased cost-per-lead by 20% while increasing conversions by 9% when taking over a historically poor performing lead generation account. Amanda is also the team member behind all of the PPC Hero video blogs.
Articles Written by Amanda:
Video Blogs by Amanda:
|
| |
 |
Abby Woodcock, Account Executive
812.330.3134 x 118
Abby has worked mostly with lead generation clients to reduce cost-per-lead and improve profitability of their PPC advertising efforts. She leads Hanapin’s second largest spend account, an enterprise level education company, whose PPC campaign involves multiple accounts with a combined monthly budget that trends at $150,000. She reduced CPL for one of these accounts by 23% in three months and by 38% in one month for another. Abby is also part of other Hanapin client teams across several industries including Education, Publishing, and Ecommerce. For one of her publishing brands, she achieved a 150% increase in click-through rate and helped the client increase closed conversions by 89% in a three-month period. Additionally, Abby presented Hanapin’s first-ever webinar in November, tackling the difficult and elusive Quality Score metric and how to increase Quality Score through effective account structure.
Past Results:
- Reduced CPL by 23% in three months and 38% in one month for each of an enterprise level education company’s accounts
- Increased click-through rate for a publishing client by 150% in three months
- Exceeded lead goal three months straight and increased leads 11% in one month for a publishing client
Articles by Abby:
|
| |
|